Onward: How Starbucks Fought for Its Life without Losing Its Soul — The Millionaire’s Digest


In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not […]

via Onward: How Starbucks Fought for Its Life without Losing Its Soul — The Millionaire’s Digest


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